My role was to build a brand representing the key characteristics of the typographer Giambattista Bodoni, along with designing touchpoints and stationery elements for the exhibition. For this purpose, I conducted an analysis of brands with strong typographic logos.

The brand essence has the following building blocks:

– Uniformity of design
– Smartness and neatness
– Good taste and charm

Work Produced

  • Branding
  • Editorial
  • Exhibition
  • Print