ES MI BUS is an application designed to optimise public transportation in Bogotá DC. Users are able to find bus routes across the city and select the best option thanks to user generated content.

I was in charge for studying users and define the most important indicators when using public transportation. I then developed the branding and UX design of the application.

Work Produced

  • Concept Development
  • Branding
  • Prototyping
  • UX Design