Infratel is a multinational company that recently expanded to a new service and wants to emphasize its complete approach to solve customers’ engineering needs.

I was in charge for redefining the brand, conducted a benchmarketing analysis of strong B2B brands, and came up with the slogan ‘Ingeniería Integral’. I also designed their website and print elements.

The main qualifiers of the brand were redefined as:

– Integrative
– Knowledgeable
– Ecological

Work Produced

  • Branding
  • UX Design
  • Print