Made 4 Ceramics is the leading Italian construction and construction materials trade fair and is hosted in Milan, Italy.

I was part of the team responsible for marketing the event in a separate exhibition. The strategy was to take 10 different rocks from different parts of the world, and ask 10 companies to recreate and convert them in pixels which would represent the tiles of a bigger construction work.

Work Produced

  • Below-the-line marketing
  • Branding
  • Exhibition