I developed this anti-conformist brand which engages people to dress according to their personality. For this to be possible, people are encouraged to ask friends for their opinion.
The main qualifiers of the brand are:
– Action and confidence
– Being social
An initial competitive analysis was carried to identify the main players in the market, followed by interviews with potential users to better define needs and user profiles. I later designed the user interface and prototyped it.
The tagline ‘mind.your.self’ creates a mental reaction in our target audience’s minds and give them an incentive to reflect their own personality through the way they dress.
Yellow represents the characteristics sociable, self-assured and creative decision-making, whereas red represents confidence and courage.